What I do

My specialist skills & subjectssat_3

First the elevator pitch: I’m a highly experienced writer, communicator, campaigner and strategist who has worked in the interconnecting disciplines of PR, journalism and marketing for many years.

Now the detail. Having been in PR, marketing and journalism since the 70s, my CV would take up far too much room. But in brief, I began in the water industry before moving to BOC in London, then moved into PR consultancy before realising – about 25 years ago – that what I really enjoy doing most is writing.

Since then I have been a freelance copywriter – based in Bristol but working for a host of regional and national agencies and clients – and combined this with writing for and editing a wide range of newspapers and magazines (again national and regional).

50+ sector
Many people will know my work in the 50+ market over the last 30 years. I was the founding editor of Mature Times and was – until recently – editing (and co-owning) this national monthly paper with 500,000 readers and a huge website. I’ve written supplements on retirement issues in The Guardian and the two Telegraph titles and penned several books on retirement and care. That makes me one of the most experienced writers in this huge but often misunderstood sector. Add on to that the work I now do as Chair of one of the UK’s Forums on Ageing (detailed in ‘A Bit About Me’) and it means I really do know this market – and the factors that will determine success for a product or service. So if you want to engage with the UK’s 20+ million older people with strategic advice or carefully targeted copy, I am your man.

Property and Inward Investment
Again, this is a market I know very well. I began freelancing for Property Week in 1997, and later for the Sunday Times, and I still work regularly for a range of commercial property agencies writing press releases, feature articles and websites.  Each year I generate a definitive report on the Bristol property scene. Equally I have written for a regional and sub-regional development agencies on issues such as regeneration and inward investment, as well as for UKTI.

tony watts: michael heseltineWeb content writing and social media
It still surprises me how few websites are enjoyable to read and navigate – let alone optimised for search engines. Not the ones I write, though. I can also keep sites updated with blogs, news and white papers; and with social media now a must for many businesses, I can guide you on how to maximise the potential of Linked In, Facebook and Twitter.

Press releases and features
Years of editing and freelance journalism means I know what news and features desks want. I’m very happy working direct for clients or for agencies.

Marketing collateral
Brochureware, newsletters, DM, eDM… it’s all grist to the mill. And no subject or technology fazes me.

Technical case studies
I really enjoy making a technical subject interesting and accessible to a wider audience, and have had a huge amount of experience at this. I love technology and this enthusiasm comes across in my writing. In the last few years alone I have written over a hundred business case studies for the Welsh Assembly Government.

Speech and script writing
Getting up in front of an audience can be a daunting. But imagine yourself equipped with a speech that’s sharp, purposeful and targeted… That’s what I’ve done for a wide range of clients – including some of the most senior people in the Dubai International Financial Exchange. And I have lost count of the powerpoint presentations I’ve written over the years.

Helping other people to write
One of the other strings to my bow is teaching others to write. I run weekend creative writing courses for aspiring writers around the UK, and also courses for businesses looking to improve the communication skills of their staff.

tony watts : wrvs awardsGhostwriting
Nothing to do with spirits although, spookily, my first ghost-written book was for a spiritual healer and medium. Basically if you have a story to tell, but not necessarily the writing skills, I can provide those.

Video writing & production
I have over years of experience in using moving words and images to tell a story. I’m happy to work just as the writer, but can also direct and edit.

Freelance journalism
Having edited local papers, business magazines and national publications, as well as freelanced for several major national titles, I’m delighted to keep my hand in with ad hoc commissions.

And what do I charge…?

Based on day /hour rates, and for some editorial clients I work on £/1,000 word rates.

Call me on 07738 167788.